One of Superbolt’s longest standing clients, I was brought onto the by Humankind account to help refresh and revitalize their creatives. Right away, what struck me about the brand was their clean, functional packaging and all-natural products. Their aesthetic prompted me to take the creatives in a scientific, diagram-inspired direction which performed well right out of the gate. As I spent more time with the brand, I began incorporating more sensory-focused elements into assets with fragrance and flavor themed approaches, while maintaining the same overall look and feel.
